References

Using GOST for digital marketing planning and management | Dave Chaffey Digital Marketing
SOSTAC marketing planning model guide | Smart Insights
Email marketing definition – What is? | Digital marketing Glossary
Innovating digital marketing 2020 – key trends
Case studies

The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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