IMPARABLES / unstoppable
Promotes ideas created by people over 60. In its commitment to diversity, Coca-Cola launched this program in 2017, with Aquarius and Fundación Ashoka. Every year, projects of a social nature are presented that seek to advance diversity and social inclusion, or sustainability. Of these, five are selected to allow their creators to make their ideas a reality. The initiative is characterized by inter-generational collaboration, as the finalists are mentored by successful entrepreneurs to shape their projects.
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